Political committees have mastered social media marketing, and you can improve your own marketing campaigns by borrowing their techniques to build and expand a supportive base by connecting with audiences who may not have heard of your organization or are biased towards a competitor.
In the 2008 presidential race, Barack Obama’s campaign team was one of the first to truly tap the power of social media. They reached out to volunteers and voters on Facebook, Twitter and YouTube, and political committees haven’t looked back since.