Category Archives: customer service

Tales From the Front Lines: Lessons from Your Trusted Customer Care Rep

Support concept crosswords

By Kelly Kincaid

This week I sat down with Nella Marov, the illustrious FreeConferenceCall.com Customer Care Manager. Part of the FreeConferenceCall.com family since 2012, Nella moved from the front lines to our management team after her first year. And as the most recent recipient of the Stevie Award for Customer Service Leader of the Year, I thought I’d try to suss out her secrets for success. Read More...

Managing Brand Negativity on Your Social Networks

Social media is a very powerful marketing tool, but the conversational nature of social networks can make it difficult for organizations to maintain control of their brand. If your organization has profiles on social networking sites, be prepared to receive both positive and negative feedback from consumers. While social networking sites can open your organization to criticism, they also serve as very effective vehicles for managing customer complaints and improving your brand’s reputation in the process.

If someone has posted negative comments about your organization on one of your social profiles, take proactive steps to address and defuse the situation. Have a social media response plan in place so that anyone managing your profile is empowered to respond promptly and appropriately. Read More...